Back to Top
Efdot Studio



Hey, I'm Eric Friedensohn.

I make illustrative lettering to help people and brands spread love. I am currently the Senior Designer on the WeWork Art & Graphics Team (AKA Lunch Money).

The story goes:

A couple years back, I lost everything I owned to a building fire. This made me realize what I truly loved and what mattered, and also led me to starting the Optimist Project.

I've been lucky enough to have some amazing teachers and mentors, including the ambigram wizard John Langdon. I share my process & experience through my blog, as well as in-person workshops.

Have a project you need help with? Want to say hi or ask a question?

Companies I've Helped:

WeWork, Google, MTV, Heineken, Food Network, Hudson Woods, State Bicycle Co, The Future Project, High Fructose Magazine

Current Mood:

Follow on Instagram: