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Efdot Studio

Cookies and Cocktails

Food Network

 
 
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Cookies and Cocktails

Each year the Food Network brings together their employees, partners and friends for a special cookie decorating party called Cookies & Cocktails. Working with the experiential marketing agency, MKG, I created a refreshed visual identity for the 2015 event, along with a custom brush-script logotype.

The original sketch was made out of cake frosting, then photographed, refined and carefully vectorized in to a balanced piece. Swashes, ligatures and subtle shadows brought the logo to life to make it feel crafty and festive.